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Create, self applicate & adapt.

Create your own minimal & effortless make-up regime, which complements your age and lifestyle.

Online Tutorials with Jo Complete Makeup Kits

Meet Jo

After training in Paris at Fabourge St. Honore, Jo Jewett developed her skills as an adviser for numerous worldwide cosmetic companies and finally perfected her skills working as the Chief Make-up Artist for Armani.

From there, Jo became a sought-after celebrity make-up artist & expert trainer with her exclusive skin care and make-up technique, awarding her with an unusual level of loyalty from her clients including Princess Diana, Princess Alexandra, Madonna, Barbra Streisand & Bette Midler.

Jo's motivation comes from years of making women feel confident with their looks throughout life's constant challenges and it all starts with one of her UK wide Masterclasses!

I want you all to have the confidence, knowledge & skill great makeup training brings.
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Peaches & Cream

Perfect for those with blue / brown eyes

Perfect for fair skin

Adds warm and subtle colour

Heathers & Berries

Perfect for those with green / hazel eyes

Perfect for Asian skin tones

Perfect for darker skin tones

Complete Sets

Jo's make-up stories

I'm extremely fortunate to have worked with some incredible people throughout my time in makeup. Here I recount some of the experiences of working with some of the most famous women in the world, and how they are exactly like the rest of us. They all want the knowledge, skill and confidence that good makeup training can bring.

Jo's Makeup Stories

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When I see myself transformed by a make-up artist, my spirits and my confidence rise. However, a professional make-up artist is beyond the reach of most people, including me outside of work. Jo has helped me to capitalise on my good features and play down the bad ones. I wish I’d met her years ago.

— Denise Robertson – Morning TV

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Rediscover yourself with Jo – learn how to look your best and feel good about yourself. I did – just the tonic for turning 50!

— Louise - Ashbourne

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Jo , just a big THANK YOU !! You will never know how much this has changed my life ...

— Helen Frobisher

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What a day, it was quite emotional at times finally confronting those wrinkles and baggy eye’s – you changed our whole look and gave us the confidence to change. My husband could not believe my transformation, he was so gob smacked that it was only make up - truly amazing! Thank you once again, I speak for all of us when I say you have changed our lives for the better – we are 'Jo Jewett' anarchists and proud!!

— Sue Branworth (& the girls!)

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Ordinary women everywhere will love Jo for her honesty and down-to-earth approach. It smashes cosmetic 'sales spins' to reveal the simple secrets of applying make-up well. Jo is a breath of fresh air, make-up’s answer to Gok Wan.

— Jill Gallone - Editor of The Derbyshire Magazine

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Jo-anne is an amazing make-up artist. The experience taught me how to do make-up professionally in a way I won’t forget. It really helped me to understand what suits me

— Amy

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We had a great time doing my make-up; Jo decided to use the ‘Heathers and Berries’ range to compliment my green eyes. The transformation was amazing!!! It made me feel like a different person.

— Dr. E Spencer

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Jo is superbly talented and humorous. Simple make up but extremely effective; she brought my eyes alive!

— Jo Champion

How it works

A revolutionary, step-by-step method designed by Jo to create your bespoke beauty regime
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Assess any skincare issues and choose a treatment that will improve your base for make-up

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Palette / Tool Kit

Looking at your skin tones and colouring to determine your range; 'Heathers & Berries' or 'Peaches & Creams'. We'll help you find the right products for your desired outcome.

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A full, bespoke tutorial for 'day-to-day' and occasion looks. Covering foundation, eyes, brows and much more.