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Meet Jo

We all age, it's no secret. We just have to look in the mirror to see those tell-tale signs of ageing. Our lips thin, our eyelids become heavier, our cheekbones start to disappear and don’t get me started on what happens with our eyebrows! The make-up that we once used in our youth and the way we applied it just doesn't work for our mature skin. I am on a mission to teach women how to use make-up to embrace their beauty, whatever their age.

Will you join me?

“Make-up is an expression of who you are, not who you were”

Jo Jewett
Meet Jo A 17

Whatever your age, you truly are incredibly beautiful. Despite what the media might tell you, beauty has no age. Yes, your face may look different to how it did 20 years ago but your beauty still remains. Middle age is not the time to shrink away, we are warriors, we have made it through. It's time for us to embrace and celebrate our wrinkles, they tell a story of the lives we have led. It’s time for us to love our lines, we have earned them.

The right make-up in the right way is the most powerful weapon a woman can have. I truly believe that make-up should be taught and not just sold. My mission is to teach women how they can use make-up to highlight, embrace and celebrate their mature skin and natural beauty

“Beauty has no age, embrace your wrinkles”

Jo Jewett

Using the techniques I have learned over the years I have developed a simple make-up routine based on common sense that every woman, yes every woman can recreate at home. I will show you how to use the right products in the right way. No one wants to spend ages applying layers of make-up. We want simple, quick fix techniques that will highlight our faces and boost our self-confidence. We simply want to look like ourselves, just a fresher version!

I am here to guide you through this journey. My make-up routine is simple and I will show you that less is more. Let me tell you, you should never underestimate what can come out of a small make-up bag!

Let's embrace, highlight and celebrate together!